Instore - November 2018 - 18
GETTING
personal
How retailers are
learning more about
their shoppers
by Ryan Atkinson
T
hrough the myriad changes to supermarkets over the last century, the
consumer has been - or should have
been - the driving force behind all changes.
Decisions can be made with cost-cutting in
mind, or in an effort to boost profits. Changes
can be pushed through in an effort to make
18 * NOVEMBER 2018 * instore
operations run more efficiently. But if any
key move impacts the consumer in a negative way, it's all for nothing.
But how do consumers make their voices
heard in today's world? And how can
retailers make sure they're listening?
one-size-fits-all answer, retailers wouldn't be
trying so many different things."
There are, however, some things that have
proven successful across the board.
Face-to-face focus
It's not necessarily an easy question to
answer, says David Livingston, a supermarket industry analyst from Hawaii and
owner of DJL Research.
Research is important. The pure data that
comes from working with a research firm -
or even from in-house research - can open
doors that perhaps weren't visible before.
"Unfortunately, there really is no
good answer," he says. "If there was a
But retailers and analysts alike stress the
emphasis of building a personal relationship
Table of Contents for the Digital Edition of Instore - November 2018
https://www.nxtbook.com/sosland/isb/2018_12_01
http://digital.instoremag.net/sosland/isb/2018_11_01
http://digital.instoremag.net/sosland/isb/2018_10_01
http://digital.instoremag.net/sosland/isb/2018_09_01
http://digital.instoremag.net/sosland/isb/2018_08_01
http://digital.instoremag.net/sosland/isb/2018_07_01
http://digital.instoremag.net/sosland/isb/2018_06_01
http://digital.instoremag.net/sosland/isb/2018_05_01
http://digital.instoremag.net/sosland/isb/2018_04_01
http://digital.instoremag.net/sosland/isb/2018_03_01
https://www.nxtbook.com/sosland/isb/2018_02_01
https://www.nxtbook.com/sosland/isb/2018_01_01
https://www.nxtbook.com/sosland/isb/2017_12_01
https://www.nxtbook.com/sosland/isb/2017_11_01
https://www.nxtbook.com/sosland/isb/2017_10_01
https://www.nxtbook.com/sosland/isb/2017_09_01
https://www.nxtbook.com/sosland/isb/2017_08_01
https://www.nxtbook.com/sosland/isb/2017_07_01
https://www.nxtbook.com/sosland/isb/2017_06_01
https://www.nxtbook.com/sosland/isb/2017_05_01
https://www.nxtbook.com/sosland/isb/2017_04_01
https://www.nxtbook.com/sosland/isb/2017_03_01
https://www.nxtbook.com/sosland/isb/2017_02_01
https://www.nxtbook.com/sosland/isb/2017_01_01
https://www.nxtbook.com/sosland/isb/2016_12_01
https://www.nxtbook.com/sosland/isb/2016_11_01
https://www.nxtbook.com/sosland/isb/2016_10_01
https://www.nxtbook.com/sosland/isb/2016_09_01
https://www.nxtbook.com/sosland/isb/2016_08_01
https://www.nxtbook.com/sosland/isb/2016_07_01
https://www.nxtbook.com/sosland/isb/2016_06_01
https://www.nxtbook.com/sosland/isb/2016_05_01
https://www.nxtbook.com/sosland/isb/2016_04_01
https://www.nxtbook.com/sosland/isb/2016_03_01
https://www.nxtbook.com/sosland/isb/2016_02_01
https://www.nxtbook.com/sosland/isb/2016_01_01
https://www.nxtbook.com/sosland/isb/2015_12_01
https://www.nxtbook.com/sosland/isb/2015_10_01
https://www.nxtbook.com/sosland/isb/2015_07_01
https://www.nxtbook.com/sosland/isb/2015_06_02
https://www.nxtbook.com/sosland/isb/2015_06_01
https://www.nxtbook.com/sosland/isb/2015_05_01
https://www.nxtbook.com/sosland/isb/2015_03_01
https://www.nxtbook.com/sosland/isb/2015_01_01
https://www.nxtbook.com/sosland/isb/2014_11_01
https://www.nxtbook.com/sosland/isb/2014_09_01
https://www.nxtbook.com/sosland/isb/2014_08_01
https://www.nxtbook.com/sosland/isb/2014_06_01
https://www.nxtbook.com/sosland/isb/2014_07_01
https://www.nxtbook.com/sosland/isb/2014_05_01
https://www.nxtbook.com/sosland/isb/2014_03_01
https://www.nxtbook.com/sosland/isb/2014_01_01
https://www.nxtbook.com/sosland/isb/2013_11_01
https://www.nxtbook.com/sosland/isb/2013_09_01
https://www.nxtbook.com/sosland/isb/2013_08_01
https://www.nxtbook.com/sosland/isb/2013_07_01
https://www.nxtbook.com/sosland/isb/2013_06_01
https://www.nxtbook.com/sosland/isb/2013_05_01
https://www.nxtbook.com/sosland/isb/2013_03_01
https://www.nxtbook.com/sosland/isb/2013_01_01
https://www.nxtbook.com/sosland/isb/2012_11_01
https://www.nxtbook.com/sosland/isb/2012_10_01
https://www.nxtbook.com/sosland/isb/2012_09_01
https://www.nxtbook.com/sosland/isb/2012_08_01
https://www.nxtbook.com/sosland/isb/2012_07_01
https://www.nxtbook.com/sosland/isb/2012_06_01
https://www.nxtbook.com/sosland/isb/2012_05_01
https://www.nxtbook.com/sosland/isb/2012_04_01
https://www.nxtbook.com/sosland/isb/2012_03_01
https://www.nxtbook.com/sosland/isb/2012_02_01
https://www.nxtbook.com/sosland/isb/2011_12_01
https://www.nxtbook.com/sosland/isb/2011_10_01
https://www.nxtbook.com/sosland/isb/2011_09_01
https://www.nxtbook.com/sosland/isb/2011_08_02
https://www.nxtbook.com/sosland/isb/2011_07_01
https://www.nxtbook.com/sosland/isb/2011_06_01
https://www.nxtbook.com/sosland/isb/2011_05_01
https://www.nxtbook.com/sosland/isb/2011_04_01
https://www.nxtbook.com/sosland/isb/2011_03_01
https://www.nxtbook.com/sosland/isb/2011_02_01
https://www.nxtbook.com/sosland/isb/2009_02_01
https://www.nxtbook.com/sosland/isb/2008_12_01
https://www.nxtbook.com/sosland/isb/2008_09_01
https://www.nxtbook.com/sosland/isb/2008_08_01
https://www.nxtbook.com/sosland/isb/2008_07_01
https://www.nxtbook.com/sosland/isb/2008_05_01
https://www.nxtbook.com/sosland/isb/2008_04_01
https://www.nxtbook.com/sosland/isb/2008_02_01
https://www.nxtbook.com/sosland/isb/2007_12_01
https://www.nxtbook.com/sosland/isb/2007_08_01
https://www.nxtbook.com/sosland/isb/2007_07_01
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2006_06_01
https://www.nxtbook.com/sosland/isb/2006_04_01
https://www.nxtbook.com/sosland/isb/2006_03_01
https://www.nxtbook.com/sosland/isb/2005_12_01
https://www.nxtbook.com/sosland/isb/2005_10_01
https://www.nxtbook.com/sosland/isb/2005_08_01
https://www.nxtbook.com/sosland/isb/2005_05_01
https://www.nxtbook.com/sosland/isb/2005_04_01
https://www.nxtbook.com/sosland/isb/2005_02_01
https://www.nxtbook.com/sosland/isb/2004_12_01
https://www.nxtbookmedia.com