Instore - October 2018 - 8

news

NEED TO KNOW
More consumers
using grocery apps

Debates
and
definitions
to watch

Fifty percent more Americans will use a grocery
store app to buy groceries this year than did so last
year, according to a new report.
About 18 million consumers will use grocery apps in
2018, and by 2019, more than one in five adults who
buy things via smartphones will use an app to buy
food, according to the latest app usage forecast from
New York-based research firm eMarketer.

Multicultural
shoppers
purchase
fresh from the
grocery store
far more than the
number who shop
fresh at other outlets.

Grocery store

Mass & Supercenter

Warehouse & Club

C-store & Gas

Drug store

SOURCE: NIELSEN

8 * OCTOBER 2018 * instore

Many consumers
want to cut sugar
A study released by ingredient manufacturer Kerry
revealed new insights into consumer perceptions of
sugar and other sweetening agents. As Americans
become more aware of sugar's health effects, they
are increasingly looking for new ways to reduce their
intake or turning to clean label alternatives.
After surveying more than 760 Americans, the
company found that 46 percent would like to reduce
their sugar consumption and 33 percent believe the
ingredient is responsible for weight gain. In addition,
the study noted that many consumers are unaware of
how much sugar they are actually ingesting. Fortyeight per cent of them believe their daily sugar intake
should be between 6
to 9 teaspoons, even
though, on average,
they consume 19.5
teaspoons per day.

More than nine out of ten Americans are happy with
their food choices, according to a new study.
Ninety-one percent of consumers told the Food
Marketing Institute they were either very or somewhat satisfied with what they ate in the past week,
according to FMI research cited by Steven Harris,
the association's director of policy development and
regulatory compliance, in a recent blog.

91 percent of consumers
were either very or
somewhat satisfied with what
they ate in the past week.
For some consumers, Harris writes, 'eating well'
focuses more on a product's ingredients than on its
nutrition content.
Over the years, he says, the food industry has been
more and more transparent about the types of ingredients being used in its products, the sustainability
efforts associated with the life cycle of the product
and the importance of responsible sourcing for
both the product itself and the labor used to get the
product on the shelf.

SERGHEI PLATONOV - STOCK.ADOBE.COM

99%
81%
57%
26%
18%

"Shoppers are becoming more comfortable with
ordering online in general, and grocery is a part of
that," says eMarketer senior analyst Patricia Orsini.
"A key hurdle, traditionally, for ordering fresh
produce and other perishable items online has been
delivery time, and the desire to hand-select produce
and meat. Retailers have been able to transcend
these barriers with click-and-collect models of
delivery-order online, pick up in-store."

FMI: Nine out of 10
happy with food
choices

http://STOCK.ADOBE.COM

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