Instore - September 2018 - 16

specialty insights

CONSIDER

Dips
"We continuously hear from our customers that they want healthier,
more affordable snacking solutions for their families," says Jay
Whitney, president of FoodStory Brands, the company behind Fresh
Cravings. "We developed this Fresh Cravings Salsa and Tortilla Chips
combo to help parents find a fun and more nourishing snack for their
kids and for themselves."
Willy's is also introducing a smaller, grab-and-go option. The official
rollout is slated for late summer for the 8-oz product. Latham says all
machinery is in and packaging is nearly ready to go on the line.

Cleaning up
As popular as the grab-and-go trend is, the clean label trend is doing all
it can to keep up.
As time-starved snackers continue to spend a lot of money in the
supermarket perimeter, producers of dips and salsas are throwing
their resources toward cleaner products that are available in grab-andgo packages.

"It nearly took us a year to make sure that the process was bulletproof,"
says John McGuckin, Tribe's CEO, while noting that other market leaders
still use potassium sorbate. "Because we pasteurize our products, we
had the opportunity to remove that. We added some other features
inside the plant, particularly humidity control and air handling."

To address that trend, Willy's recently began partnering with some of
those smaller retail chains in adding their products as a fresh, natural
snack option.

"We think we're
going to begin
to see hummus
throughout
the store in
new ways."

The company is also working on
smaller container sizes for graband-go options.
"We saw the smaller footprint
stores turning their focus to
healthier snack options and
adding or rearranging refrigerated
space to accommodate more fresh
items, so a fresh, all-natural salsa
like Willy's seemed a logical fit,"
Latham says.

Fresh Cravings, a Phoenix-based
producer of refrigerated salsas,
recently introduced a new graband-go product with its Salsa and
Tortilla Chips snack pack. The snack packs are available in Fresh
Cravings' most popular recipe, Restaurant Style with Mild Heat.
John McGuckin,
Tribe Mediterranean Foods

16 * SEPTEMBER 2018 * instore

Tribe hopes to bring more
consumers into the world of
hummus by introducing nonMediterreanean flavors and
dessert options.

WILLY'S FRESH SALSA , TRIBE MEDITERRANEAN FOODS

"One of the major trends we see is that as time-starved, yet healthconscious millennials increasingly look for quicker access snack and
grocery options, smaller footprint stores like convenience stores and
dollar stores are adding or reallocating refrigerated space for fresh, allnatural food and snack offerings," says Todd Latham, chief marketing
officer for Swanton, Ohio-based Willy's Fresh Salsa.

Tribe Mediterranean Foods, producer of Tribe Hummus, recently
wrapped up the 11-month process of removing all artificial preservatives from its products. All potassium sorbate was removed in response
to consumer demand for cleaner labels, the company says.

Table of Contents for the Digital Edition of Instore - September 2018