Instore - August 2018 - 30

"We're happy to be active in all those situations," he says. "One thing that is easily forgotten: at the end of the day, for us, we're
always trying to manage and curb our enthusiasm of offering something new. We want
to take our time. We want to make sure that
before we offer it, before it graduates out of
our kitchen, that the product performs."
In the tortilla category, that means the
product doesn't break and will hold ingredients well. "At the end of the day, the tortilla is a carrier," Montemayor says. "We take it
very seriously. It's important to test the product and make sure it has a very high ability
of holding the ingredients for the most common recipes."

Product development
Harbar maintains side-by-side production
facilities, with the main building encompassing 80,000 square feet of state-of-theart equipment.
"We had some room for growth and we
are very happy with the infrastructure we
have," Montemayor says. "We're always trying to develop our partnership on the distribution side."
The goal, he says, is to widen the company's
geographic reach. Harbar's products do
have a presence all the way from the company's home in Massachusetts to the West
Coast, but Montemayor thinks that can be
improved upon in the next year.
"We are quite active in the Northeast while
very actively looking at partnerships that

can allow us to efficiently and effectively
have nationwide distribution," he says.
While Harbar can be viewed as a commissary of sorts - producing fresh food for use
in supermarket prepared foods departments
- Montemayor says part of the company's
growth strategy is targeting commissaries
that are making wraps, burritos and other
tortilla-based foods for those same retailers.
This means a continued focus on R&D.
"This is where you're trying to branch out
into new products," Montemayor says.
"Whether you're looking into either a blue
corn tortilla or a sprouted-grain tortilla or a
gluten-free tortilla, it all requires quite a bit
of research and development. We are happy
to have a team of food technologists. They
interact with our marketing team and our
sales team and our culinary team to come
up with prototypes in the kitchen and in the
lab and, finally, in the plant."
The R&D department is also tasked with
improving the company's established products, whether that' s improving on the oils
and flours used to produce the tortillas or
finding new ways to ensure more consistency in size.
"In general, we want to stay on top of the
trend of making sure the product is as fresh
as possible. That's what supermarkets are
looking for," Montemayor says. "We are very
intrigued in developing our partnerships so
that we can get to the consumer with a fresh
wrap or a fresh sandwich or burrito and
grow that consumer audience wider."

Photo: Harbar

Tortillas vs. bread
While traditional bread is a staple in
the American diet, tortillas fill that
spot on Hispanic tables. And, just
like bread, tortillas are being looked
at more closely when it comes to
nutrition.
"Consumers will continue to ask for
improved nutritionals," says Harbar
CEO Cheque Montemayor.
This includes more specialty grains,
calorie content, carbohydrate
content, and of course, the glutenfree evolution.
"Gluten-free is pretty established
in this market, but I think it still
has room for reinvention and
growth in the next five years or
so," Montemayor says. "We like to
say internally that we want to make
sure we can bring goodness into a
product."
As the popularity of the tortilla
widens, Montemayor says it will
command even more space in the
bread category.

Harbar manufactures its tortillas in an 80,000-square-foot facility. Photo: Harbar

30 * AUGUST 2018 * commissary INSIDER

"It's an exciting time for tortillas. The
industry is close to being one of the
most significant parts of the bread
category in the U.S.," he says. "I think
it's bringing a lot of dynamism to the
supermarket and we are very excited
to be in that space."



Table of Contents for the Digital Edition of Instore - August 2018

Instore - August 2018
Editor's Note - Home field advantage
CONTENTS
News - NEED TO KNOW
Spotlight - BY THE NUMBERS: Cookies
Specialty Insights - Melting cheeses
Cover Story - Local favorite
Feature - GRAIN REVOLUTION
Commissary Insider - August 2018
INSIGHT INSIDER - Harbar pushing tortilla popularity
SPOTLIGHT - Cake icings
PACKAGING - Packaging equipment
TECHNOLOGY - Production management software
OPERATIONS - Improving worker safety
Feature - Story time
Merchandising - ON DISPLAY: A fresh take on blueberries
Equipment & Packaging - LATEST INNOVATION: Vacuum packaging
Product Trends
Product Showcase
AD INDEX
Instore - August 2018 - Instore - August 2018
Instore - August 2018 - Instore - August 2018
Instore - August 2018 - 2
Instore - August 2018 - Editor's Note - Home field advantage
Instore - August 2018 - 4
Instore - August 2018 - 5
Instore - August 2018 - CONTENTS
Instore - August 2018 - 7
Instore - August 2018 - News - NEED TO KNOW
Instore - August 2018 - 9
Instore - August 2018 - Spotlight - BY THE NUMBERS: Cookies
Instore - August 2018 - 11
Instore - August 2018 - Specialty Insights - Melting cheeses
Instore - August 2018 - 13
Instore - August 2018 - 14
Instore - August 2018 - 15
Instore - August 2018 - Cover Story - Local favorite
Instore - August 2018 - 17
Instore - August 2018 - 18
Instore - August 2018 - 19
Instore - August 2018 - 20
Instore - August 2018 - 21
Instore - August 2018 - 22
Instore - August 2018 - 23
Instore - August 2018 - Feature - GRAIN REVOLUTION
Instore - August 2018 - 25
Instore - August 2018 - 26
Instore - August 2018 - INSIGHT INSIDER - Harbar pushing tortilla popularity
Instore - August 2018 - 28
Instore - August 2018 - 29
Instore - August 2018 - 30
Instore - August 2018 - 31
Instore - August 2018 - SPOTLIGHT - Cake icings
Instore - August 2018 - 33
Instore - August 2018 - 34
Instore - August 2018 - 35
Instore - August 2018 - PACKAGING - Packaging equipment
Instore - August 2018 - 37
Instore - August 2018 - TECHNOLOGY - Production management software
Instore - August 2018 - 39
Instore - August 2018 - 40
Instore - August 2018 - 41
Instore - August 2018 - OPERATIONS - Improving worker safety
Instore - August 2018 - 43
Instore - August 2018 - 44
Instore - August 2018 - 45
Instore - August 2018 - Feature - Story time
Instore - August 2018 - 47
Instore - August 2018 - Merchandising - ON DISPLAY: A fresh take on blueberries
Instore - August 2018 - 49
Instore - August 2018 - Equipment & Packaging - LATEST INNOVATION: Vacuum packaging
Instore - August 2018 - 51
Instore - August 2018 - 52
Instore - August 2018 - 53
Instore - August 2018 - Product Trends
Instore - August 2018 - 55
Instore - August 2018 - 56
Instore - August 2018 - Product Showcase
Instore - August 2018 - AD INDEX
Instore - August 2018 - 59
Instore - August 2018 - 60
http://www.nxtbook.com/sosland/isb/2018_12_01
http://digital.instoremag.net/sosland/isb/2018_11_01
http://digital.instoremag.net/sosland/isb/2018_10_01
http://digital.instoremag.net/sosland/isb/2018_09_01
http://digital.instoremag.net/sosland/isb/2018_08_01
http://digital.instoremag.net/sosland/isb/2018_07_01
http://digital.instoremag.net/sosland/isb/2018_06_01
http://digital.instoremag.net/sosland/isb/2018_05_01
http://digital.instoremag.net/sosland/isb/2018_04_01
http://digital.instoremag.net/sosland/isb/2018_03_01
http://www.nxtbook.com/sosland/isb/2018_02_01
http://www.nxtbook.com/sosland/isb/2018_01_01
http://www.nxtbook.com/sosland/isb/2017_12_01
http://www.nxtbook.com/sosland/isb/2017_11_01
http://www.nxtbook.com/sosland/isb/2017_10_01
http://www.nxtbook.com/sosland/isb/2017_09_01
http://www.nxtbook.com/sosland/isb/2017_08_01
http://www.nxtbook.com/sosland/isb/2017_07_01
http://www.nxtbook.com/sosland/isb/2017_06_01
http://www.nxtbook.com/sosland/isb/2017_05_01
http://www.nxtbook.com/sosland/isb/2017_04_01
http://www.nxtbook.com/sosland/isb/2017_03_01
http://www.nxtbook.com/sosland/isb/2017_02_01
http://www.nxtbook.com/sosland/isb/2017_01_01
http://www.nxtbook.com/sosland/isb/2016_12_01
http://www.nxtbook.com/sosland/isb/2016_11_01
http://www.nxtbook.com/sosland/isb/2016_10_01
http://www.nxtbook.com/sosland/isb/2016_09_01
http://www.nxtbook.com/sosland/isb/2016_08_01
http://www.nxtbook.com/sosland/isb/2016_07_01
http://www.nxtbook.com/sosland/isb/2016_06_01
http://www.nxtbook.com/sosland/isb/2016_05_01
http://www.nxtbook.com/sosland/isb/2016_04_01
http://www.nxtbook.com/sosland/isb/2016_03_01
http://www.nxtbook.com/sosland/isb/2016_02_01
http://www.nxtbook.com/sosland/isb/2016_01_01
http://www.nxtbook.com/sosland/isb/2015_12_01
http://www.nxtbook.com/sosland/isb/2015_10_01
http://www.nxtbook.com/sosland/isb/2015_07_01
http://www.nxtbook.com/sosland/isb/2015_06_02
http://www.nxtbook.com/sosland/isb/2015_06_01
http://www.nxtbook.com/sosland/isb/2015_05_01
http://www.nxtbook.com/sosland/isb/2015_03_01
http://www.nxtbook.com/sosland/isb/2015_01_01
http://www.nxtbook.com/sosland/isb/2014_11_01
http://www.nxtbook.com/sosland/isb/2014_09_01
http://www.nxtbook.com/sosland/isb/2014_08_01
http://www.nxtbook.com/sosland/isb/2014_06_01
http://www.nxtbook.com/sosland/isb/2014_07_01
http://www.nxtbook.com/sosland/isb/2014_05_01
http://www.nxtbook.com/sosland/isb/2014_03_01
http://www.nxtbook.com/sosland/isb/2014_01_01
http://www.nxtbook.com/sosland/isb/2013_11_01
http://www.nxtbook.com/sosland/isb/2013_09_01
http://www.nxtbook.com/sosland/isb/2013_08_01
http://www.nxtbook.com/sosland/isb/2013_07_01
http://www.nxtbook.com/sosland/isb/2013_06_01
http://www.nxtbook.com/sosland/isb/2013_05_01
http://www.nxtbook.com/sosland/isb/2013_03_01
http://www.nxtbook.com/sosland/isb/2013_01_01
http://www.nxtbook.com/sosland/isb/2012_11_01
http://www.nxtbook.com/sosland/isb/2012_10_01
http://www.nxtbook.com/sosland/isb/2012_09_01
http://www.nxtbook.com/sosland/isb/2012_08_01
http://www.nxtbook.com/sosland/isb/2012_07_01
http://www.nxtbook.com/sosland/isb/2012_06_01
http://www.nxtbook.com/sosland/isb/2012_05_01
http://www.nxtbook.com/sosland/isb/2012_04_01
http://www.nxtbook.com/sosland/isb/2012_03_01
http://www.nxtbook.com/sosland/isb/2012_02_01
http://www.nxtbook.com/sosland/isb/2011_12_01
http://www.nxtbook.com/sosland/isb/2011_10_01
http://www.nxtbook.com/sosland/isb/2011_09_01
http://www.nxtbook.com/sosland/isb/2011_08_02
http://www.nxtbook.com/sosland/isb/2011_07_01
http://www.nxtbook.com/sosland/isb/2011_06_01
http://www.nxtbook.com/sosland/isb/2011_05_01
http://www.nxtbook.com/sosland/isb/2011_04_01
http://www.nxtbook.com/sosland/isb/2011_03_01
http://www.nxtbook.com/sosland/isb/2011_02_01
http://www.nxtbook.com/sosland/isb/2009_02_01
http://www.nxtbook.com/sosland/isb/2008_12_01
http://www.nxtbook.com/sosland/isb/2008_09_01
http://www.nxtbook.com/sosland/isb/2008_08_01
http://www.nxtbook.com/sosland/isb/2008_07_01
http://www.nxtbook.com/sosland/isb/2008_05_01
http://www.nxtbook.com/sosland/isb/2008_04_01
http://www.nxtbook.com/sosland/isb/2008_02_01
http://www.nxtbook.com/sosland/isb/2007_12_01
http://www.nxtbook.com/sosland/isb/2007_08_01
http://www.nxtbook.com/sosland/isb/2007_07_01
http://www.nxtbook.com/sosland/isb/2007_05_02
http://www.nxtbook.com/sosland/isb/2007_05_02
http://www.nxtbook.com/sosland/isb/2006_06_01
http://www.nxtbook.com/sosland/isb/2006_04_01
http://www.nxtbook.com/sosland/isb/2006_03_01
http://www.nxtbook.com/sosland/isb/2005_12_01
http://www.nxtbook.com/sosland/isb/2005_10_01
http://www.nxtbook.com/sosland/isb/2005_08_01
http://www.nxtbook.com/sosland/isb/2005_05_01
http://www.nxtbook.com/sosland/isb/2005_04_01
http://www.nxtbook.com/sosland/isb/2005_02_01
http://www.nxtbook.com/sosland/isb/2004_12_01
http://www.nxtbookMEDIA.com