Instore - August 2018 - 24

feature

GRAIN
REVOLUTION
Local grains and ancient grains add new flavor profiles
and textures to the bread category.
by John Unrein

T

o understand the emerging grain revolution, it is worthwhile
to understand there are ancient grains (like einkorn and teff
that trace back to the dawn of civilization), heritage or heirloom grains (like Turkey Red, the predominant variety in Kansas first
planted in the 1870s) and local, modern grains that offer improved
disease resistance and higher yield potential than predecessors.

DePasquale points out the new line is "still small production - we're
in the hundreds of loaves per day," but he is excited to say that enthusiasm is high.

In Seattle, George DePasquale, co-founder of The Essential Baking
Company, says his wholesale bakery uses Expresso variety wheat in
a new single-origin bread line that includes three products: a miche,
baguette and pan bread.

Working with 7-store operator Metropolitan Market is another key
component to the program's success. Throughout its 47-year history,
Metropolitan Market has earned a stellar reputation among loyal
customers for its cozy neighborhood stores that offer one-of-a-kind
bakery, deli and other fresh food products, whether it be Yukon Gold
potato bread from local Grand Central Bakery or Met Market's own
Burrata & Prosciutto pizza.

Together with Metropolitan Market, the Seattle-based bakery recently
launched new artisan breads under The Skagit Valley Artisan Reserve
Line, made exclusively with single-origin wheat grown in Washington.
"There is a network building a lot of enthusiasm about local
wheats," DePasquale says. "The whole inspiration to this is,
wouldn't it be great to have a flavor specific to the Pacific
Northwest? It's such a great thing for a community to have an
identity like that."

24 * AUGUSTL 2018 * instore

"We want bread to be an important part of the meal, and having bread
being inspirational to that conversation is what it's all about."



Table of Contents for the Digital Edition of Instore - August 2018

Instore - August 2018
Editor's Note - Home field advantage
CONTENTS
News - NEED TO KNOW
Spotlight - BY THE NUMBERS: Cookies
Specialty Insights - Melting cheeses
Cover Story - Local favorite
Feature - GRAIN REVOLUTION
Commissary Insider - August 2018
INSIGHT INSIDER - Harbar pushing tortilla popularity
SPOTLIGHT - Cake icings
PACKAGING - Packaging equipment
TECHNOLOGY - Production management software
OPERATIONS - Improving worker safety
Feature - Story time
Merchandising - ON DISPLAY: A fresh take on blueberries
Equipment & Packaging - LATEST INNOVATION: Vacuum packaging
Product Trends
Product Showcase
AD INDEX
Instore - August 2018 - Instore - August 2018
Instore - August 2018 - Instore - August 2018
Instore - August 2018 - 2
Instore - August 2018 - Editor's Note - Home field advantage
Instore - August 2018 - 4
Instore - August 2018 - 5
Instore - August 2018 - CONTENTS
Instore - August 2018 - 7
Instore - August 2018 - News - NEED TO KNOW
Instore - August 2018 - 9
Instore - August 2018 - Spotlight - BY THE NUMBERS: Cookies
Instore - August 2018 - 11
Instore - August 2018 - Specialty Insights - Melting cheeses
Instore - August 2018 - 13
Instore - August 2018 - 14
Instore - August 2018 - 15
Instore - August 2018 - Cover Story - Local favorite
Instore - August 2018 - 17
Instore - August 2018 - 18
Instore - August 2018 - 19
Instore - August 2018 - 20
Instore - August 2018 - 21
Instore - August 2018 - 22
Instore - August 2018 - 23
Instore - August 2018 - Feature - GRAIN REVOLUTION
Instore - August 2018 - 25
Instore - August 2018 - 26
Instore - August 2018 - INSIGHT INSIDER - Harbar pushing tortilla popularity
Instore - August 2018 - 28
Instore - August 2018 - 29
Instore - August 2018 - 30
Instore - August 2018 - 31
Instore - August 2018 - SPOTLIGHT - Cake icings
Instore - August 2018 - 33
Instore - August 2018 - 34
Instore - August 2018 - 35
Instore - August 2018 - PACKAGING - Packaging equipment
Instore - August 2018 - 37
Instore - August 2018 - TECHNOLOGY - Production management software
Instore - August 2018 - 39
Instore - August 2018 - 40
Instore - August 2018 - 41
Instore - August 2018 - OPERATIONS - Improving worker safety
Instore - August 2018 - 43
Instore - August 2018 - 44
Instore - August 2018 - 45
Instore - August 2018 - Feature - Story time
Instore - August 2018 - 47
Instore - August 2018 - Merchandising - ON DISPLAY: A fresh take on blueberries
Instore - August 2018 - 49
Instore - August 2018 - Equipment & Packaging - LATEST INNOVATION: Vacuum packaging
Instore - August 2018 - 51
Instore - August 2018 - 52
Instore - August 2018 - 53
Instore - August 2018 - Product Trends
Instore - August 2018 - 55
Instore - August 2018 - 56
Instore - August 2018 - Product Showcase
Instore - August 2018 - AD INDEX
Instore - August 2018 - 59
Instore - August 2018 - 60
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