Instore - August 2018 - 10
BY THE NUMBERS
Percentage of sales
from cookies BY REGION
While healthy lifestyles are increasingly
important, consumers are clearly allowing
themselves to indulge as well. Cookie sales
from the last year show that.
Average weekly cookie sales per store and
cookie contribution to bakery department
sales both increased across the board in the
52 weeks ending June 30. Total U.S. weekly
sales per store jumped from $1,391 to $1,449,
including an $81 weekly jump in the Central
region. Each region saw increases, with the
West region seeing the smallest jump.
Cookie contribution to bakery department
sales rose from 11.2 percent to 11.5 percent
across the U.S. The East region saw the
biggest increase in that category, jumping
from 10.6 percent to 11.1 percent.
Weekly cookies sales
per store BY REGION
Everyday cookies were the biggest subcategory at 47.4 percent, while iced cookies
accounted for 21.7 percent of sales.
Total US average of cookies
sales per store BY WEEK
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com
10 * AUGUST 2018 * instore
JULY AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUNE
©IMAGESMY - STOCK.ADOBE.COM
As was the case last year, the category saw a
healthy spike in sales around the Christmas
and Valentine's Day holidays while
remaining fairly flat the rest of the year.