Instore - July 2018 - 3
editor's note
Jack be nimble
You can find plenty of advice and countless mantras about the importance of adaptability and nimbleness when it comes to small businesses, and with good reason.
It makes sense.
Reasor's Foods can't necessarily be called a small business. The
Oklahoma-based chain operates about 20 locations in the Tulsa area
and employs more than 2,500 people. But when compared to retail
giants like Walmart, Target, Publix, Kroger and Whole Foods - which
just so happens to own a store less than 500 feet from the newest
Reasor's location - it's easy, and imperative, to work with that small
business mindset.
Jeff Reasor, the company's CEO, made as much clear when he
gave InStore a tour of his recently renovated store in Tulsa's trendy
Brookside neighborhood. Reasor's unveiled the store to much local
fanfare and was the first in the area to put such a big emphasis on its
prepared foods, deli, cheese and bakery departments.
Still, less than two years later, Reasor says new plans are underway.
"In the midst of all this, we're already making more changes," he says.
"We're putting more of an emphasis on the things we've learned since
the remodel."
For instance, Reasor says they've learned that customers who buy raw
almonds will spend three times more on produce and their average
basket price is three times more than a normal customer's.
"So now, raw almonds are a gateway key item where we're beginning to
stay up with the Sprouts and the Whole Foods of the world," he says.
By the time this issue hit the printer, Reasor says, a good chunk of his
flagship location could be on its way to even more refreshing, which
could then make its way to the number of stores already slated to be
remodeled in the coming years.
That nimbleness isn't only important, it's a way of life.
Ryan Atkinson
RATKINSON@SOSLAND.COM
instore * JULY 2018 * 3
Table of Contents for the Digital Edition of Instore - July 2018
Instore - July 2018
Editor's Note - Jack be nimble
CONTENTS
News - NEED TO KNOW
Spotlight - BY THE NUMBERS: Specialty cheese
Specialty Insights - CONSIDER: Marketing to kids
Cover story - Reasor's rolls with the changes
Feature - Foodservice, meet retail
Commissary Insider
INSIGHT INSIDER - Walker’s Fresh Foods
CATEGORY SPOTLIGHT - Pizza ingredients
R&D - New trends in blueberries
EQUIPMENT - Slicers
EQUIPMENT - Getting by with less space
Merchandising - ON DISPLAY: Dessert cakes
Equipment & Packaging - LATEST INNOVATION: Mixers
Product Trends - FIRST TO MARKET
Product Showcase
Instore - July 2018 - Instore - July 2018
Instore - July 2018 - Instore - July 2018
Instore - July 2018 - 2
Instore - July 2018 - Editor's Note - Jack be nimble
Instore - July 2018 - 4
Instore - July 2018 - 5
Instore - July 2018 - CONTENTS
Instore - July 2018 - 7
Instore - July 2018 - News - NEED TO KNOW
Instore - July 2018 - 9
Instore - July 2018 - Spotlight - BY THE NUMBERS: Specialty cheese
Instore - July 2018 - 11
Instore - July 2018 - Specialty Insights - CONSIDER: Marketing to kids
Instore - July 2018 - 13
Instore - July 2018 - 14
Instore - July 2018 - 15
Instore - July 2018 - Cover story - Reasor's rolls with the changes
Instore - July 2018 - 17
Instore - July 2018 - 18
Instore - July 2018 - 19
Instore - July 2018 - 20
Instore - July 2018 - 21
Instore - July 2018 - Feature - Foodservice, meet retail
Instore - July 2018 - 23
Instore - July 2018 - 24
Instore - July 2018 - 25
Instore - July 2018 - 26
Instore - July 2018 - 27
Instore - July 2018 - 28
Instore - July 2018 - INSIGHT INSIDER - Walker’s Fresh Foods
Instore - July 2018 - 30
Instore - July 2018 - 31
Instore - July 2018 - 32
Instore - July 2018 - 33
Instore - July 2018 - 34
Instore - July 2018 - 35
Instore - July 2018 - CATEGORY SPOTLIGHT - Pizza ingredients
Instore - July 2018 - 37
Instore - July 2018 - 38
Instore - July 2018 - 39
Instore - July 2018 - R&D - New trends in blueberries
Instore - July 2018 - 41
Instore - July 2018 - EQUIPMENT - Slicers
Instore - July 2018 - 43
Instore - July 2018 - 44
Instore - July 2018 - 45
Instore - July 2018 - EQUIPMENT - Getting by with less space
Instore - July 2018 - 47
Instore - July 2018 - 48
Instore - July 2018 - 49
Instore - July 2018 - Merchandising - ON DISPLAY: Dessert cakes
Instore - July 2018 - 51
Instore - July 2018 - 52
Instore - July 2018 - 53
Instore - July 2018 - Equipment & Packaging - LATEST INNOVATION: Mixers
Instore - July 2018 - 55
Instore - July 2018 - Product Trends - FIRST TO MARKET
Instore - July 2018 - Product Showcase
Instore - July 2018 - 58
Instore - July 2018 - 59
Instore - July 2018 - 60
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