Instore - July 2018 - 21
cover story
dollars that they can devote to technology and the information behind
all of it," Reasor says. "That's where it's really tough for us. They're
starting to get ahead of us and we don't have the money to fight it."
So the company has started searching for tech companies ilike itself -
smaller, innovative firms with the wherewithal to change
"We're looking for software options that we can dial down and are
scalable, where we can take the information and continue to compete.
Right now I don't know that we're winning that battle. Before, I think,
we were ahead of the curve. Innovation will take time. We'll look for the
tech companies who might be out there saying 'You know, Kroger and
Walmart wouldn't talk to me, but this guy down here with a few stores,
he could use the same thing.'"
Nature of the game
All of this leads to a world where a retailer can never be content.
Reasor's has begun the next phase of renovation - not so much
rebranding, but re-tweaking, if you will.
The company has identified eight pillars - the tables program, meat,
perishables, deli and more - and has hired people with WilliamsSonoma to help them further nail down the look and feel of their stores.
Early this summer they expect to get the results of a recent focus group
they conducted, which will tell them a lot about what comes next.
"The crazy thing is, in two weeks, we may go in another direction, but
that's the nature of the game," Reasor says. "We're starting to have some
success in changing who and what we are."
When it comes down to it, Reasor says, the company is trying to look
for and serve the customer who lives to eat and wants to try new
things. The customer that loves to cook and is going to buy the jackfruit
or lemongrass and experiment. "We think we have got to be a little
more relevant with that group," he says. "We have everything under
the sun, but what we're trying to do is dial in our advertising and our
promotion to back that up.
"It's been a little more meat and potatoes with us over the years. That's
great, and we still value that, but we have to change."
Gardner Pie Co.
Quality, Variety & Innovation
Since 1945
Refreshingly
OLD-FASHIONED
gardnerpie.com
330.245.2030
instore * JULY 2018 * 21
http://www.gardnerpie.com
Table of Contents for the Digital Edition of Instore - July 2018
Instore - July 2018
Editor's Note - Jack be nimble
CONTENTS
News - NEED TO KNOW
Spotlight - BY THE NUMBERS: Specialty cheese
Specialty Insights - CONSIDER: Marketing to kids
Cover story - Reasor's rolls with the changes
Feature - Foodservice, meet retail
Commissary Insider
INSIGHT INSIDER - Walker’s Fresh Foods
CATEGORY SPOTLIGHT - Pizza ingredients
R&D - New trends in blueberries
EQUIPMENT - Slicers
EQUIPMENT - Getting by with less space
Merchandising - ON DISPLAY: Dessert cakes
Equipment & Packaging - LATEST INNOVATION: Mixers
Product Trends - FIRST TO MARKET
Product Showcase
Instore - July 2018 - Instore - July 2018
Instore - July 2018 - Instore - July 2018
Instore - July 2018 - 2
Instore - July 2018 - Editor's Note - Jack be nimble
Instore - July 2018 - 4
Instore - July 2018 - 5
Instore - July 2018 - CONTENTS
Instore - July 2018 - 7
Instore - July 2018 - News - NEED TO KNOW
Instore - July 2018 - 9
Instore - July 2018 - Spotlight - BY THE NUMBERS: Specialty cheese
Instore - July 2018 - 11
Instore - July 2018 - Specialty Insights - CONSIDER: Marketing to kids
Instore - July 2018 - 13
Instore - July 2018 - 14
Instore - July 2018 - 15
Instore - July 2018 - Cover story - Reasor's rolls with the changes
Instore - July 2018 - 17
Instore - July 2018 - 18
Instore - July 2018 - 19
Instore - July 2018 - 20
Instore - July 2018 - 21
Instore - July 2018 - Feature - Foodservice, meet retail
Instore - July 2018 - 23
Instore - July 2018 - 24
Instore - July 2018 - 25
Instore - July 2018 - 26
Instore - July 2018 - 27
Instore - July 2018 - 28
Instore - July 2018 - INSIGHT INSIDER - Walker’s Fresh Foods
Instore - July 2018 - 30
Instore - July 2018 - 31
Instore - July 2018 - 32
Instore - July 2018 - 33
Instore - July 2018 - 34
Instore - July 2018 - 35
Instore - July 2018 - CATEGORY SPOTLIGHT - Pizza ingredients
Instore - July 2018 - 37
Instore - July 2018 - 38
Instore - July 2018 - 39
Instore - July 2018 - R&D - New trends in blueberries
Instore - July 2018 - 41
Instore - July 2018 - EQUIPMENT - Slicers
Instore - July 2018 - 43
Instore - July 2018 - 44
Instore - July 2018 - 45
Instore - July 2018 - EQUIPMENT - Getting by with less space
Instore - July 2018 - 47
Instore - July 2018 - 48
Instore - July 2018 - 49
Instore - July 2018 - Merchandising - ON DISPLAY: Dessert cakes
Instore - July 2018 - 51
Instore - July 2018 - 52
Instore - July 2018 - 53
Instore - July 2018 - Equipment & Packaging - LATEST INNOVATION: Mixers
Instore - July 2018 - 55
Instore - July 2018 - Product Trends - FIRST TO MARKET
Instore - July 2018 - Product Showcase
Instore - July 2018 - 58
Instore - July 2018 - 59
Instore - July 2018 - 60
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