Instore - July 2018 - 16
Reasor's
rolls with
the changes
Innovative Oklahoma retailer
provides a case study in adapting,
and then adapting some more
by Ryan Atkinson
J
eff Reasor stands near the fresh prepared foods counter of the
flagship store of his company, Reasor's Foods. This location- in
the Brookside neighborhood of Tulsa, Oklahoma - is just two
years old and Reasor is looking around, taking inventory of what he
likes and what he doesn't.
"You see, these tables here probably aren't exactly what we needed,"
says Reasor, whose father started the business in 1963. "And these cases
aren't my favorite. We probably have as much sushi as anybody in the
area, but this case, in my opinion, just doesn't display it that way."
"It's almost like Grocery 101," says Reasor, the company's CEO. "We're
tickled to death with the store and learning from all the things we're
doing. We're learning what works and what doesn't."
Such is life in the supermarket industry, especially for those retailers who
fall somewhere between mon-and-pop and nationwide behemoths. That
includes Reasor's. The Tahlequah, Oklahoma-based retailer operates 20
locations in the northeastern corner of the state, most of them in Tulsa.
"We changed three years ago and now we're evolving again and beginning to change more," Reasor says. "That's the grocery business."
16 * JULY 2018 * instore
PHOTOS: RYAN ATKINSON - SOSLAND PUBLISHING COMPANY
As the newness of Reasor's flagship store is slowly beginning to wear
off, the next round of improvements is already underway, continuing
the cycle of never-ending changes - in store design, branding,
merchandising, perception and more - that defines today's supermarket industry, especially those retailers that reside with Reasor's on
the smaller end of the spectrum.
Table of Contents for the Digital Edition of Instore - July 2018
Instore - July 2018
Editor's Note - Jack be nimble
CONTENTS
News - NEED TO KNOW
Spotlight - BY THE NUMBERS: Specialty cheese
Specialty Insights - CONSIDER: Marketing to kids
Cover story - Reasor's rolls with the changes
Feature - Foodservice, meet retail
Commissary Insider
INSIGHT INSIDER - Walker’s Fresh Foods
CATEGORY SPOTLIGHT - Pizza ingredients
R&D - New trends in blueberries
EQUIPMENT - Slicers
EQUIPMENT - Getting by with less space
Merchandising - ON DISPLAY: Dessert cakes
Equipment & Packaging - LATEST INNOVATION: Mixers
Product Trends - FIRST TO MARKET
Product Showcase
Instore - July 2018 - Instore - July 2018
Instore - July 2018 - Instore - July 2018
Instore - July 2018 - 2
Instore - July 2018 - Editor's Note - Jack be nimble
Instore - July 2018 - 4
Instore - July 2018 - 5
Instore - July 2018 - CONTENTS
Instore - July 2018 - 7
Instore - July 2018 - News - NEED TO KNOW
Instore - July 2018 - 9
Instore - July 2018 - Spotlight - BY THE NUMBERS: Specialty cheese
Instore - July 2018 - 11
Instore - July 2018 - Specialty Insights - CONSIDER: Marketing to kids
Instore - July 2018 - 13
Instore - July 2018 - 14
Instore - July 2018 - 15
Instore - July 2018 - Cover story - Reasor's rolls with the changes
Instore - July 2018 - 17
Instore - July 2018 - 18
Instore - July 2018 - 19
Instore - July 2018 - 20
Instore - July 2018 - 21
Instore - July 2018 - Feature - Foodservice, meet retail
Instore - July 2018 - 23
Instore - July 2018 - 24
Instore - July 2018 - 25
Instore - July 2018 - 26
Instore - July 2018 - 27
Instore - July 2018 - 28
Instore - July 2018 - INSIGHT INSIDER - Walker’s Fresh Foods
Instore - July 2018 - 30
Instore - July 2018 - 31
Instore - July 2018 - 32
Instore - July 2018 - 33
Instore - July 2018 - 34
Instore - July 2018 - 35
Instore - July 2018 - CATEGORY SPOTLIGHT - Pizza ingredients
Instore - July 2018 - 37
Instore - July 2018 - 38
Instore - July 2018 - 39
Instore - July 2018 - R&D - New trends in blueberries
Instore - July 2018 - 41
Instore - July 2018 - EQUIPMENT - Slicers
Instore - July 2018 - 43
Instore - July 2018 - 44
Instore - July 2018 - 45
Instore - July 2018 - EQUIPMENT - Getting by with less space
Instore - July 2018 - 47
Instore - July 2018 - 48
Instore - July 2018 - 49
Instore - July 2018 - Merchandising - ON DISPLAY: Dessert cakes
Instore - July 2018 - 51
Instore - July 2018 - 52
Instore - July 2018 - 53
Instore - July 2018 - Equipment & Packaging - LATEST INNOVATION: Mixers
Instore - July 2018 - 55
Instore - July 2018 - Product Trends - FIRST TO MARKET
Instore - July 2018 - Product Showcase
Instore - July 2018 - 58
Instore - July 2018 - 59
Instore - July 2018 - 60
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