Instore - June 2018 - 52

Foodservice
makes way for

Gen Z
Digital, value and social awareness
among trends driving youngest
consumers by Andy Nelson

I

n an era where foodservice sales are flat and food delivery is
expanding rapidly, it's more important than ever to draw people in
to restaurants and other foodservice settings - including instore
prepared foods sections - with the promise of memorable experiences.
And foodservice operators looking to pick up their game would be wise
to take their cues from the youngest diners among us.
Those were among the takeaways from a May 19 presentation at the
2018 National Restaurant Association Show, "The Future of Guest
Experience," which featured both industry leaders and Chicago-area
Gen Zers who work in foodservice.
"Gen Z is a force that the foodservice industry must become acutely
aware of if it wants to grow and to stay relevant," said Alec Frisch, vice
president and general manager of GP PRO, a division of Atlanta-based

52 * JUNE 2018 * instore

paper manufacturing and distributing giant Georgia Pacific, which
sponsored the presentation.

The foodservice industry is going through a period of intense change,
filled with challenges and opportunities, and Gen Z is "leading that
change," said Abhijeet Jadhav, GP PRO's senior manager for marketing
strategy and the presentation's moderator.
Members of Gen Z have shorter attention spans, want value for their
money and are "much more supportive" than other demographic
groups of brands that reflect their social values, Jadhav said. They
want experiences that are "buzz-worthy," he said - something they can
share with friends and family.
And, of course, they want to share all those things online. Don't forget,
presentation panelists said, that online is about the only way to reach
this target audience - the first "tech natives," as Jadhav called them.
"You're not able to get to them through traditional methods - only 7
percent of them watch TV," said Brandy Blackwell, director of off-premise
marketing for Atlanta-based McAlister's Deli. You Tube, Twitter, Snapchat
and Instagram (Facebook not so much) might be your best bets.



Table of Contents for the Digital Edition of Instore - June 2018

Instore - June 2018
Editor's Note - Success story
CONTENTS
News - Need to know: Debates and definitions
Spotlight - By the numbers: Sweet goods
Product Knowledge - Category Update: Artisan breads
Specialty Insights - Consider: deli crackers
IDDBA '18 - Disrupt and conquer
FRESH, HEALTHY AND NEW
Cheese whizzes
Indulging with a purpose
Commissary Insider - Insight Insider: Blount Fine Foods
OPERATIONS - Shrink prevention
EQUIPMENT - Improving accuracy, food safety with portioning
PRODUCT CATEGORY SPOTLIGHT - Cookies
FRESH DESIGN
Gen Z makes way for Foodservice
Merchandising - On Display: Allergen-free baked goods
Product Trends - First to Market
Product Showcase
Ad Index
Instore - June 2018 - Instore - June 2018
Instore - June 2018 - Instore - June 2018
Instore - June 2018 - 2
Instore - June 2018 - Editor's Note - Success story
Instore - June 2018 - 4
Instore - June 2018 - 5
Instore - June 2018 - CONTENTS
Instore - June 2018 - 7
Instore - June 2018 - News - Need to know: Debates and definitions
Instore - June 2018 - 9
Instore - June 2018 - Spotlight - By the numbers: Sweet goods
Instore - June 2018 - 11
Instore - June 2018 - Product Knowledge - Category Update: Artisan breads
Instore - June 2018 - 13
Instore - June 2018 - Specialty Insights - Consider: deli crackers
Instore - June 2018 - 15
Instore - June 2018 - 16
Instore - June 2018 - 17
Instore - June 2018 - IDDBA '18 - Disrupt and conquer
Instore - June 2018 - 19
Instore - June 2018 - FRESH, HEALTHY AND NEW
Instore - June 2018 - 21
Instore - June 2018 - 22
Instore - June 2018 - 23
Instore - June 2018 - Cheese whizzes
Instore - June 2018 - 25
Instore - June 2018 - Indulging with a purpose
Instore - June 2018 - 27
Instore - June 2018 - 28
Instore - June 2018 - 29
Instore - June 2018 - 30
Instore - June 2018 - Commissary Insider - Insight Insider: Blount Fine Foods
Instore - June 2018 - 32
Instore - June 2018 - 33
Instore - June 2018 - 34
Instore - June 2018 - 35
Instore - June 2018 - 36
Instore - June 2018 - 37
Instore - June 2018 - OPERATIONS - Shrink prevention
Instore - June 2018 - 39
Instore - June 2018 - 40
Instore - June 2018 - 41
Instore - June 2018 - EQUIPMENT - Improving accuracy, food safety with portioning
Instore - June 2018 - 43
Instore - June 2018 - 44
Instore - June 2018 - 45
Instore - June 2018 - PRODUCT CATEGORY SPOTLIGHT - Cookies
Instore - June 2018 - 47
Instore - June 2018 - FRESH DESIGN
Instore - June 2018 - 49
Instore - June 2018 - 50
Instore - June 2018 - 51
Instore - June 2018 - Gen Z makes way for Foodservice
Instore - June 2018 - 53
Instore - June 2018 - Merchandising - On Display: Allergen-free baked goods
Instore - June 2018 - 55
Instore - June 2018 - Product Trends - First to Market
Instore - June 2018 - Product Showcase
Instore - June 2018 - Ad Index
Instore - June 2018 - 59
Instore - June 2018 - 60
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