Instore - June 2018 - 46
PRODUCT CATEGORY SPOTLIGHT
Cookies
by Andy Nelson
It's a pretty safe bet that cookies will never
go out of style. But that doesn't keep bakers
and their suppliers from dreaming up ways
to breathe new life into a venerable category.
For Duluth, Georgia-based chocolate decorations specialist Dobla North America,
finding the right balance between consumers' love of tradition and their more contemporary needs is always a challenge - and
an opportunity, says Monica Kate, the company's executive pastry chef. "Keeping classic flavors and nostalgic desserts relevant is
a thrilling challenge for this industry," Kate
says. "Cookies can't go extinct, but they
need to evolve. Today's consumer is looking
for an experience every time they indulge in
a dessert."
Overly sweet and heavily artificial tastes
won't do. The cookie lover of today turns up
her nose at them, Kate says. In addition, today's consumers are willing to take culinary
risks. They want their foods to be interesting, and cookies are no exception. "Anything
goes these days with cookies, and we are
loving it," she says. "Chocolate is always a
perfect ingredient."
Cookies - the second biggest seller within
fresh bakery - continues to be one of the
most important categories for Brill, a CSM
Bakery Solutions company, says Mike Docherty, Brill's vice president of marketing for
North America.
"We continue to see cookie sales outperform
and grow more than last year, which is helping to drive growth across the industry," Docherty says. "Consumers don't tend to limit
cookie purchases to special occasions like
other items in the bakery." Instead, he says,
they purchase them for a variety of reasons:
special occasions, holidays, everyday gatherings, a treat for themselves or members of
their family.
Chocolate chip, sugar and oatmeal make up more than half of all cookie sales. Photo: Brill
Chocolate chip, sugar and oatmeal cookies
account for more than half of all sales and
remain the undisputed category champs for
Brill, but Docherty says there's evolution
within those Big Three. "We do see customers offering more premium versions of these
top flavors, such as oatmeal with raisins and
walnuts and chocolate chunk with pecans."
46 * JUNE 2018 * commissary INSIDER
Also mixing up the cookie category for Brill,
Docherty says, are innovative flavors like
coconut pecan and salted caramel, which
can be used to spruce up seasonal programs
Table of Contents for the Digital Edition of Instore - June 2018
Instore - June 2018
Editor's Note - Success story
CONTENTS
News - Need to know: Debates and definitions
Spotlight - By the numbers: Sweet goods
Product Knowledge - Category Update: Artisan breads
Specialty Insights - Consider: deli crackers
IDDBA '18 - Disrupt and conquer
FRESH, HEALTHY AND NEW
Cheese whizzes
Indulging with a purpose
Commissary Insider - Insight Insider: Blount Fine Foods
OPERATIONS - Shrink prevention
EQUIPMENT - Improving accuracy, food safety with portioning
PRODUCT CATEGORY SPOTLIGHT - Cookies
FRESH DESIGN
Gen Z makes way for Foodservice
Merchandising - On Display: Allergen-free baked goods
Product Trends - First to Market
Product Showcase
Ad Index
Instore - June 2018 - Instore - June 2018
Instore - June 2018 - Instore - June 2018
Instore - June 2018 - 2
Instore - June 2018 - Editor's Note - Success story
Instore - June 2018 - 4
Instore - June 2018 - 5
Instore - June 2018 - CONTENTS
Instore - June 2018 - 7
Instore - June 2018 - News - Need to know: Debates and definitions
Instore - June 2018 - 9
Instore - June 2018 - Spotlight - By the numbers: Sweet goods
Instore - June 2018 - 11
Instore - June 2018 - Product Knowledge - Category Update: Artisan breads
Instore - June 2018 - 13
Instore - June 2018 - Specialty Insights - Consider: deli crackers
Instore - June 2018 - 15
Instore - June 2018 - 16
Instore - June 2018 - 17
Instore - June 2018 - IDDBA '18 - Disrupt and conquer
Instore - June 2018 - 19
Instore - June 2018 - FRESH, HEALTHY AND NEW
Instore - June 2018 - 21
Instore - June 2018 - 22
Instore - June 2018 - 23
Instore - June 2018 - Cheese whizzes
Instore - June 2018 - 25
Instore - June 2018 - Indulging with a purpose
Instore - June 2018 - 27
Instore - June 2018 - 28
Instore - June 2018 - 29
Instore - June 2018 - 30
Instore - June 2018 - Commissary Insider - Insight Insider: Blount Fine Foods
Instore - June 2018 - 32
Instore - June 2018 - 33
Instore - June 2018 - 34
Instore - June 2018 - 35
Instore - June 2018 - 36
Instore - June 2018 - 37
Instore - June 2018 - OPERATIONS - Shrink prevention
Instore - June 2018 - 39
Instore - June 2018 - 40
Instore - June 2018 - 41
Instore - June 2018 - EQUIPMENT - Improving accuracy, food safety with portioning
Instore - June 2018 - 43
Instore - June 2018 - 44
Instore - June 2018 - 45
Instore - June 2018 - PRODUCT CATEGORY SPOTLIGHT - Cookies
Instore - June 2018 - 47
Instore - June 2018 - FRESH DESIGN
Instore - June 2018 - 49
Instore - June 2018 - 50
Instore - June 2018 - 51
Instore - June 2018 - Gen Z makes way for Foodservice
Instore - June 2018 - 53
Instore - June 2018 - Merchandising - On Display: Allergen-free baked goods
Instore - June 2018 - 55
Instore - June 2018 - Product Trends - First to Market
Instore - June 2018 - Product Showcase
Instore - June 2018 - Ad Index
Instore - June 2018 - 59
Instore - June 2018 - 60
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