Instore - June 2018 - 34
maybe we don't have yet. As hot bars mature, we want to try to have
something that attracts every customer in the store."
Blount formally launched a comprehensive organic soup line in 2016,
after dabbling in the category for years. Emphasizing the importance
of organics for Blount, the company ran a consumer promotional campaign - its first-ever - in addition to a trade promotional campaign
at the time at the time of the launch. The line currently includes eight
refrigerated soups and one refrigerated side, Organic Lentils & Chickpeas. Blount also markets several frozen organic soups and sides.
Clean label, meal solutions
Blount's instore deli success can be attributed in large part to a dovetailing of current consumer trends with principles the company has
long adhered to - clean label, for instance. "We are very happy with
the move toward clean-label," Sewall says. "It's something that's going
That's in contrast, Sewall says, with other "good for you" trends that
come and go - sodium-free, gluten-free, fat-free, etc. "They fluctuate
from year to year," he says. "But I think clean-label is going to stabilize."
Blount has always prided itself on making great-tasting food that's good
for you, making clean-label a natural fit for the company, he says.
Discover the North Dakota Difference
Whole Wheat Flours:
The North Dakota Mill's high protein
whole-wheat flours are milled from
the best hard red spring wheat. They
are ideal for use in whole wheat breads
and rolls or, when blended, for variety
breads. Our whole-wheat flours are
available in fine, medium, and coarse
granulations, in 50 pound and 100 pound bags. Available in 50-pound
bags are crushed, cracked and rolled/flaked wheat. These products are
ideal for use in variety breads. White Whole Wheat is also available.
Call 1-800-538-7721 to discover the difference.
22000 C EINSIDER
34 * JUNE 2018
Another trend that's strengthening Blount's already-strong presence
in the deli is increased acceptance of soup as a meal for the entire
family. Robust sales of Blount's 32-ounce family-size soup containers
- available, and performing well, in all three versions: Blount-brand,
Panera and private-label - provide ample evidence of that, Sewall
says. "They're selling extremely well - they've kind of taken centerstage," he says.
With soups, many consumers, will take a "pick two" approach common in restaurants, he says, pairing the family-size soup with sandwiches or a salad to round out the meal. "Soup's not just an appetizer
- people are seeing it as a real meal. It's kind of a perfect storm. It's
cost-effective, it's easy to make happen at home and it's good for you."
Private label also continues to grow at a rapid rate for Blount, Sewall
says. Private label sales industry-wide rose 15 percent in the 52 weeks
ending in early May, he says, citing data from Chicago-based market
research firm IRI.