Instore - June 2018 - 29
"Consumers are looking for more healthy choices when it comes to
bakery treats," says Jayne Kearney, marketing manager for Bake'n Joy.
"Better-for-you baked goods are becoming more popular as consumers
are learning more about clean label and what isn't good for you. Now
you can have a healthy muffin, cookie or donut that also tastes good."
Brand new for the show was Bake'n Joy's Vegan Whole Grain Apple
Raisin muffin and Vegan Whole Grain Berry Nut batter.
For Gurnee, Illinois-based ifiGourmet, the health aspect focuses on
the size of the treat. That was evident in the company's line of newly
designed decorations and desserts. "We're showcasing a lot of our
smaller desserts that fall somewhere around the $2 range," says Shelly
Kreml, ifiGourmet's director of marketing. "We try to see what the
markets wants, and this is really important for a lot of people."
Telling a story
If consumers are going to invest dollars - and calories - into an indulgent treat, many of them want a story behind that product, one that
highlights its uniqueness. A good story can convey a sense of quality
that makes consumers feel good about indulging.
St. Pierre French Bakery - headquartered in Manchester, United
Kingdom - first entered the U.S. market four years ago. Tim Boote, St.
Pierre's marketing director, says the company has seen fast growth in
the states thanks to its ability to adapt to the market and its perception
of quality among consumers.
"Authenticity is so important to shoppers," Boote says. "With these
new racks and shippers, consumers pick up on the authentic heritage
behind every one of our products."
Simit and Smith had a similar goal at the show: conveying its story and
authenticity. The Ridgefield, New Jersey, company was promoting its
line of simits - crunchy crusted ring-shaped breads with a soft inside.
The company brings the iconic street food of Turkey -the simit - to the
U.S. Simit and Smith fuses centuries of food cultures from across the
globe with new tastes to bring authentic recipes to consumers.
The convection oven for better baking business.
Your next MIWE econo:
̈ Delicious baked goods at the push of a button
̈ Perfect for par-baked products and croissants,
Danish-style pastries, muffins and many more ...
̈ Universal: Available in 5 and 8 pan models,
and as a two-circuit model (unit)
̈ Efficient and reliable
Contact Ben (CAN): b.garisto @ miwe.com or Harry (US): miweusa @ aol.com
instore * JUNE 2018 * 29