Instore - June 2018 - 28
"With the kits you can have fewer SKUs and still have everything you
need to be customizable," Hongola says. "There's less waste and cost."
"Consumers are wanting
more indulgence, but they're
wanting it certain ways."
Uniqueness was also top of mind as Dobla showed its Moon Cups,
chocolate cups that can be filled with pudding, mousse, candies and
more for a custom indulgence. Hongola says Dobla is the only company
with the cups in multiple colors and with corresponding chocolate lids.
Diana Duddy, Sweet Street
Health in mind
Another new way Dobla is helping retailers offer personalization is
with its new cupcake kits. With consumers looking for cupcakes to
celebrate countless events and holidays, it can be a challenge to keep
the materials on hand to quickly create corresponding product.
The kits come with everything necessary to make a batch of specifically themed cupcakes. The baseball kit, for example, includes 168
baseball logos and 1.21 pounds of green curls for sprinkling. Seasonal
kits, meanwhile, might come with several decorative logos.
Quality, Variety & Innovation
Since 1945 * gardnerpie.com
28 * JUNE 2018 * instore
Companies were catering to the health concerns of consumers in
a number of ways. Bake'n Joy, headquartered in North Andover,
Massachusetts, showcased its line of Kitchen Cupboard clean label
muffins, cookies, batters, mixes, bases and toppings, which now boasts
more than 60 items. The line is named, the company says, because all
the products are made with the same pure, wholesome ingredients a
consumer can find in their own kitchen cupboard.
The line is free of bleached flour, artificial flavors, high-intensity sweeteners, high fructose corn syrup, artificial preservatives and more.
Gardner Pie Co.