Instore - June 2018 - 21
Fresh, healthy, easy
skipping cross-docking and warehousing steps that can reduce freshness. FreshOne products, he says, are typically delivered to their retail
East Fife, Washington-based NewGem Foods showcased one of the more destination the day they're made.
unique items on the show floor: sandwich wraps made with 100 percent
"As we see the industry going more and more in that direction -staying
on trend, keeping things fresh - we continue to expand," he says.
The wraps fit all food tribes: gluten-free, vegan, paleo, keto, kosher and
diabetic. They're also shelf-stable and come in six flavors: tomato, carrot, FreshOne typically introduces 10 to 12 new products per year, says
mango, chipotle, apple kale, barbecue and garlic hummus. Each wrap
Amber Blanton, the company's director of research and development
has 20 to 35 calories and 5 to 8 grams of carbs.
and quality assurance.
Freshness and international flavors were among the themes Dallasbased FreshOne Holdings LLC was pushing at IDDBA '18. The company
spotlighted five new items from its FreshTake-branded line of heatand-eat products: Chimichurri Steak, Hot & Spicy Curry Shrimp, Shrimp
Etouffee, Sous Vide Chicken Breast and Chicken Tetrazzini.
Another innovation in meal solutions was highlighted at Carl Buddig
and Co.'s booth at IDDBA. Buddig's partnership with charcoal category
leader Kingsford, launched in December, features a variety of barbecue
and other meat meal traditions, including Baby Back Pork Ribs, Pulled
Pork, Pulled Beef Brisket and Seasoned Pork Carnitas.
Both come in two sizes: 15-20 ounces and 40 ounces, says Don Janacek,
FreshOne's president. FreshOne is obsessed with freshness, Janacek
says. Its model is to get product to retailers as quickly as possible,
The program is has been "very well received," to the point where the
ribs are now No. 1 in their category, says Robert Gay, vice president of
marketing for Homewood, Illinois-based Buddig. The ribs are packed in
instore * JUNE 2018 * 21