Instore - June 2018 - 10
BY THE NUMBERS
Percentage of bakery sales
from sweet goods BY REGION
Sweet goods, perhaps feeling the effects of
a shifting consumer diet, dropped in both
average weekly sales per store and contribution to bakery department sales over the 53
weeks ending March 31.
The category - which includes products like
cinnamon rolls, coffee cakes, Danish, turnovers and more - saw average weekly sales
fall to $792 per store, a drop of nearly $20 from
last year. The West region contributed the
biggest drop, falling from $943 weekly to $886.
The Central region was the lone region to see
an increase, a $15 jump to $856.
Contribution to bakery department sales were
down across the country, including a drop
from 7.6 to 7.2 percent in the West.
Weekly sweet goods
sales per store BY REGION
Sales predictably spike around the Christmas
holiday season, but spring sales were lower
this year, especially in April and May.
Total US average of sweet
goods sales per store BY WEEK
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com
10 * JUNE 2018 * instore
APR MAY JUNE JULY AUG SEPT OCT NOV DEC JAN FEB MAR
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Cinnamon rolls and coffee cakes were the two
biggest sellers in the category.