instore - May 2018 - 94
FIRST TO MARKET
01. The Essential Baking
Company's new take on its bakeoff breads is better suited for
instore bakery merchandising.
The certified organic Take &
Bake line, which features a pouch
design, is an updated version of
the company's Bake-at-Home line
of bake-off breads, which come in
a box. Take & Bake comes in five
varieties: sourdough, rosemary,
French, Italian and baguette.
pouches feature oxygen-free
FreshSEAL packaging material,
which is paper-free and doesn't
require refrigeration or freezing.
02. Roth Cheese has introduced
three new snack cheeses. Creamy
94 * MAY 2018 * instore
Cheddar, Creamy Gouda and
Creamy Whole Milk Mozzarella
are the new offerings from
Fitchburg, Wisconsin-based Roth.
The .75 oz round cheeses have 70
calories, 5 grams of protein and
ship in 6- and 10-count bags. The
new products, which will be on
retail shelves this spring, taps into
the trend of premium branded
deli snacks stealing market share
from traditional dairy snacks.
03. Vermont Creamery is adding
three new fresh goat cheeses to
its lineup. The 4 oz chèvre logs,
available in retail deli cases as
of April 1, come in three flavors:
Clover Blossom Honey, Wild
Blueberry Lemon & Thyme
and Smoky Pepper Jelly. The
three new logs bring to eight the
number in Vermont Creamery's
lineup. The others are Classic,
Herb de Provence, Cranberry,
Orange & Cinnamon and Three
04. 7-Eleven has added tater tots
to its lineup of hot prepared foods.
The c-store chain is marketing
tots as another item that goes well
with its condiment and toppings
bar. Like 7-Eleven's nachos and
hot dogs, the new tots can be
topped with chili sauce, melted
cheese, pico de gallo, diced
onions, sliced jalapenos, green
relish, pickles and other toppings.
The tots are being sold at a
suggested $1 for 10 or $2 for 25.
05. An English packaging
company's latest product helps
keep fresh products cold when
they're delivered. Dot.Box crate
liners from Polar Thermal help
eliminate the need for expensive refrigerated delivery vans
on medium-to-long deliveries.
Product in crates with Dot.Box
liners can stay at or under 46.4
degrees for up to five hours. The
Dot.Box inserts, which fit into
existing crates, are made from
lightweight washable and recyclable PP foam. Internal dividers
can separate frozen from chilled
items if needed.