instore - May 2018 - 86
by Ryan Atkinson and John Unrein
ersonalized cakes have long been an important part of any
instore bakery's business. When the technology evolved to allow
for photos to be printed onto cakes, personalization hit a new
level. Now, more than 20 years later, the options are seemingly limitless.
Premium wafer paper and DECOgel are the newest products from Icing
Images. Available in seven colors, premium wafer paper holds its shape
and stands up when decorating. DECOgel is a gelatin-based product that
can be poured into nearly any mold to create gems, jewels and more.
"The science behind this product is ever evolving to meet the changing
needs of the market," says Shawna LeMott, marketing manager for
Lucks Food Decoration Company, which supplies companies with the
products and solutions needed to produce print-on-demand cakes.
Lucks, according to LeMott, has recently rolled out improvements
in color retention and image enhancement. "We've seen technology
advance, making equipment more robust and user friendly," she says.
"We developed a variety of edible substrates to choose from depending
on the topping and decorated dessert, which yields better results.
Whether you're decorating ice cream cakes or cupcakes, we have the
right print on demand solution."
Icing Images offers many solutions in edible technology, including
edible printing programs like iDesigns, a web-based program that allows
customers to print designs, backgrounds and images chosen by toplevel cake designers. There are more than 1,700 designs for edible use.
Further, the Icing Images Template Designer allows customers to print
on any brand of edible paper. In addition, cake decorators can create
custom templates or collages for special requests. Basically, there are
three types of edible paper: premium icing sheets, premium wafer
paper and Simi Sugar Transfer Sheets, an Icing Images' exclusive.
LeMott points out that the technological advances have made
print on demand services more mainstream. The application is
now being used for special events beyond the typical birthday and
graduation cake. Weddings, holidays and more are now popular
events for the associated products.
And outside of cakes, LeMott
says the surface is only being
scratched when it comes to print
on demand technology.
As important as the decorations, personalized photos and
Birthdays, anniversaries, movies
and sporting events are popular
occasions for print-on-demand.
86 * MAY 2018 * instore
JOHN UNREIN - SOSLAND PUBLISHING COMPANY
"There are certainly opportunities to expand beyond bakery
and customize other food items,"
she says. "Whether it's a deli
platter with a dip, a burger bun or
a cheese pizza, there's a use for