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on or off, which means displays can render perfect blacks, which create
an infinite contrast ratio and brings colors to life in razor-thin form
factors. LG's OLED offerings include OLED Wallpaper, In-Glass OLED
Wallpaper, Open Frame OLED, the OLED Video Wall, Dual-View Curved
Tiling OLED and the Dual-View Flat OLED.
Adding a soundtrack
Boston-based Brown Innovations has provided directional audio solutions for retail and institutional clients including Adidas, the Rock 'n
Roll Hall of Fame and the Metropolitan Museum of Art.
Maria McKinsey, Chicago-based director of business development
for Brown Innovations, says that directional audio could also be an
effective tool for grocery and convenience store prepared goods, deli
and bakery departments. Kiosks are one prime example of a video tool
used in grocery store prepared foods departments, delis and bakeries
that could benefit from audio, McKinsey says. In fact, many retailers
may be forced to add them to comply with Americans with Disabilities
Act (ADA) requirements.
Brown Innovations already has grocery and c-store customers. Whole
Foods Market, for instance, utilizes the company's directional audio
in individual aisles and at check stands. The advantage of directional
audio, McKinsey says, is that it focuses sound on a particular area,
which can be as big or small as the client wants. In an aisle at Whole
Foods, for instance, only the people in that aisle will hear the message
tailored for the foods in that part of the store.
For 7-Eleven, Brown Innovations installed devices in certain parts of
the store that can't be heard in other parts. (The c-store chain had a
problem with employees turning the volume of store messages down
because they got sick of hearing them everywhere, McKinsey says.)
Adding sound to video is a great way of differentiating yourself and
creating vivid impressions in consumers' minds, McKinsey says, citing
a study which showed that people were more likely to buy diapers on
impulse if they heard recorded baby sounds at the store display. When
it comes to adding directional audio to more grocery and c-stores,
it's largely a matter of getting the word out, McKinsey says. "At shows,
people will tell me, 'I didn't even know you could do that.'"
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