instore - May 2018 - 49

feature

cross-merchandising and information about the product nutrition and
convenience."

include the Nourish Bowls in promotions through frequent buyer cards
and in-store promotions.

Mann Packing Co., Salinas, California, launched its Nourish Bowls line
of single-serve, warm meals with fresh vegetables, grains and sauce in
May 2016 with a suggested retail price around $4.99.

The Nourish Bowls are appealing to millennials by delivering flavor,
convenience and quality ingredients, Shafer says. They also capitalize
on the popularity of bowl-based meals with diverse and ethnic flavor
profiles found in foodservice.

"Developed by an expert panel of chefs, Nourish Bowls feature trending
vegetables: kohlrabi, butternut squash, cauliflower, sweet potatoes,
kale and sugar snap peas," says Jacob Shafer, senior marketing and
communications specialist for Mann Packing Co. "The bowls are suited
for a variety of meal occasions and can be eaten as a meal or side dish."
Nourish Bowl flavors include: Cauli Rice Curry, Southwest Chipotle,
Monterey Risotto, Bacon Maple Brussels, Sesame Sriracha and the new
Spicy Thai, with fresh kohlrabi noodles.
For delis, Shafer says Mann Packing Co. has taken a creative strategy
with its Nourish Bowls by offering meal-pairing specials and sales to
engage consumers. The company has also partnered with retailers to

"This isn't a shocker, but price has the greatest influence when it comes
to millennial consumers," he says. "Also, quality, brand and availability
are big. This is in part due to the fact that millennials have the ability to
instantly price compare and geolocate product availability. So, if something is too expensive at one store, they can locate a sale on that same
product in their area with relative ease."
Mann Packing Co. offers retailers marketing materials, including recipe
ideas in the company's Girlfriends Guides. "The guides feature creative
consumer usage ideas including adding nuts, rotisserie chicken or
serving contents in a stir-fry or wrap," Shafer says. "Further product
support comes via how-to videos on the company's YouTube page."

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MAY 2018 * 49
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