instore - May 2018 - 48
Blount Fine Foods
will add a fifth bowl
product later this year.
food channels." Christou says Del Monte has found that
consumers are interested in healthy options as alternatives to
carb-heavy menu items.
"To meet this consumer need, we recently introduced Del
Monte Vegetable Noodles," he says. "They are an excellent
choice for consumers looking for delicious and nutritious
meals and are available in seven delicious flavors, including a
variety of healthy blends: zucchini/yellow squash/carrot and
butternut squash/red onion/green pepper. They are sold pre-cut
and ready to add to salads, sauté or boil."
"We also encourage retailers to display special packaging designed
for convenience close to the checkout and entrance of the store,"
he says. "Other great tactics include eye-catching POS on shelves,
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48 * MAY 2018 * instore
BLOUNT FINE FOODS
Christou says retailers can promote on-the-go items to consumers
during special seasonal holidays or by incorporating themed
displays for celebrations such as Cinco de Mayo or Mother's Day,
providing an added boost to sales.