instore - May 2018 - 42

feature

TURKEY
time
Jennie-O, Butterball roll out
new deli products for 2018
by Andy Nelson

T

urkey specialists Jennie-O and Butterball are ramping up their
grocery store deli offerings with new flavors and continuing
commitments to transparency and healthfulness.

Jennie-O, a brand of Austin, Minnesota-based Hormel Food Corp., is
taking another detour out of the meat department and into deli.
To meet the needs of consumers
who want great-tasting, grab-andgo turkey options, Jennie-O
is rolling out six new flavors
of presliced turkey breast:
Oven Roasted, Hickory
Smoked, Cracked Pepper,
Cajun, Smokey Chipotle and
Sriracha.
The products, arriving on
retail shelves this spring, are
98 percent fat-free and sold
in vacuum-sealed packages
with zipper closures for ease
of use.
John Gerde, Jennie-O's deli
brand manager, says the brand's

decision to expand its deli roster was driven by a market need that wasn't
being fulfilled. "We saw a void within the pre-sliced category, with few
options for consumers who were looking for bold and new flavors," Gerde
says. "With the variety of traditional and fearless flavors in the new line,
we have something to satisfy any consumer's tastes."
At the same time, Gerde says, those consumers who are looking to
broaden their horizons with new flavors aren't willing to do so at the
expense of quality. "We also know that even though consumers like the
convenience of pre-sliced meat, they don't want to sacrifice quality,"
he says. "Our new line of Jennie-O pre-sliced items is great because it
offers consumers the high quality experience of meat sliced fresh at
the counter, but in a quick and convenient option."
That's not all Jennie-O has to offer when it comes to the grocery store deli.
In addition to its full line slicing turkey and chicken at the service deli,
Jennie-O All Natural Turkey Breast Roast and Slow Roasted Dark Turkey
products can be found in many grocery deli hot cases, Gerde says.
And for grab 'n go, Jennie-O's Premium Portions are a versatile product
for salads, sandwiches and appetizers, Gerde says. The brand also
offers a number of prepared food options, including its store-baked
turkey breast, which he says can give retailers a big boost in one of the
fastest-growing areas of the deli.
"You'll find the Jennie-O brand across all aspects of the deli," Gerde says.

Healthy chickens, healthy foods
Transparency and concerns for human and
animal health also are a priority for Salisbury,
Maryland-based chicken specialist Perdue
Farms, says John Moore, the company's senior
marketing manager.

42 * MAY 2018 * instore

"As consumers continue to reconnect with where
their food comes from and how it is raised,
progressive companies are going to respond in
the deli space with the same attributes that are
elevating their brands at retail, including clean
label, raised with no-antibiotics-ever and higher
standards for animal welfare," says Moore.

Perdue's Deli Rotisserie chicken category
features three products: Perdue Rotisserie
Roaster Breast, Perdue Rotisserie Roaster Leg
Quarters and Perdue Rotisserie Whole Chicken.
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