instore - May 2018 - 34
The success of this year's show, says IDDBA's president and
CEO, Mike Eardley, depends largely on how well attendees
and exhibitors engage with the association's six ideals, also
known as "Influencers":
the industry. Those 10,000-plus attendees (and a record 820 exhibitors
already confirmed) will be a good match for the Morial Convention
Center. "We'll be situated in the largest exhibit hall ever for our show,
so we certainly have the capacity to break our attendance numbers,"
Eardley says. "We anticipate a sold-out trade show floor, which will
enable exhibitors and attendees alike to experience an engaging and
almost boundless marketplace of products and ideas."
The success of this year's show, Eardley says, depends largely on how
attendees and exhibitors engage with the association's six ideals, also
known as "Influencers": People, Community, Consolidation, Food
Safety, Competition and Technology.
"I truly believe that the success of our industry is dependent on these
ideals, and it's the goal of IDDBA's Board of Directors, committee
members, volunteers, and association staff to create an event that
embraces and demonstrates these influencers," Eardley says. "Whether
it's being energized by one of our dynamic mainstage speakers,
learning about creating instore experiences at Show and Sell, or
discovering the almost endless array of new products offered by our
exhibitors, IDDBA '18 is the perfect venue to reflect on ways to continue
to grow your stores, businesses, and the industry."
For Eardley, the most exciting part of IDDBA is seeing the dairy, deli,
and bakery communities come together for three days of learning,
camaraderie and exploration. "The networking and sharing of ideas
that happens, along with the sheer excitement of all the synergistic
energy created by the participants, keeps me pumped and energized
34 * MAY 2018 * instore