instore - May 2018 - 3
Big fun on the bayou
A record number of attendees, a record number of exhibitors and one
of the top cities for food in the country, if not the world.
What's not to love about IDDBA '18, set for June 10-12 in New Orleans?
"Where could that excitement be better celebrated than in a food and
hospitality-centered city like New Orleans?" says Mike Eardley, IDDBA's
president and CEO. "The people, the place and the community all will
help us learn and grow."
The Big Easy has made a heroic comeback since Hurricane Katrina,
and IDDBA and its expected record-breaking crowds (10,000+
attendees, at least 820 exhibitors) will do their part to help keep the
city's revival going.
On tap for IDDBA '18 is the usual full lineup of top-shelf speakers,
educational events and countless informal learning and networking
opportunities on the show floor - the biggest ever for an IDDBA show.
Attendees can look forward to a new and better version of the Expert
Neighborhood, which debuted at last year's show. A special section on
the trade show floor where attendees get their business and management questions answered by recognized experts, both in and outside
of our industry, IDDBA has made it more user-friendly this year by
creating an online scheduling system for attendees to book their
At this year's version of the popular Show and Sell, IDDBA will immerse
attendees in the "experience economy" - the idea that consumers
don't come to a store just to buy a product, but to have an experience
- in the case of the food industry, to expand their knowledge of food
and cooking, become acquainted with new tastes and flavors, sample
products, participate in store programs like cooking classes and pairings and select from a wide variety of personalized meal choices.
Or course, all three days of IDDBA '18 - not just Show and Sell - should
be a memorable "experience" for everyone involved.
© GLENN PRICE - STOCK.ADOBE.COM
Thank you, Hy-Vee!
Special thanks to Store Director Brad Walters and the entire team at
the Langsford Landing Hy-Vee in Lee's Summit, Missouri, for graciously
opening their doors to the InStore team for this month's cover shoot.
instore * MAY 2018 * 3