instore - May 2018 - 26
The Experience Economy-the theory that businesses must create
memorable events for their customers, which in turn becomes the
product itself-was a driving factor in the development of last year's
Show and Sell concepts and ideas. This year's program also embraces
the spirit of the Experience Economy. Show attendees will have the
opportunity to witness merchandising and marketing concepts that
can help stores elevate the shopping experience. Additionally, in
developing the concepts for this year's Show and Sell, our volunteer
teams of industry professionals focused on the following overarching
consumer trends impacting fresh food departments: sustainability;
small portions; health and wellness; convenience; customization/
co-creation; and authenticity.
Among the concepts attendees will experience at this year's
Show and Sell are:
A coffee bar, featuring kombucha tea and made-to-order
A focus on scratch baking, how to enhance frozen dough products,
and how to utilize par-baked bread as part of a fresh program.
A donut experience, featuring eye-catching and experimental new
takes on the classic bakery item.
A pretzel bar showcasing a variety of savory and
sweet flavor combos.
Innovative dessert ideas and creative merchandising options.
A convenience-store concept featuring first and second breakfast
ideas and made-to-order lunch, dinner, and snack creations.
Innovative wedding cake designs, such as small formats and
Flavor infusion ideas, such as Guinness-chocolate, bourbonmocha, and spicy chocolate.
Single-serve treats and merchandising ideas for attracting shoppers looking for smaller portions or exploring new
flavors and tastes.
Cake deconstruction displays that illustrate how store associates
can create amazing designs at store-level.
Live cake kit and flight demos that show how shoppers can start
their cake experience in the in-store bakery department and finish
it at home.
Learning stations where attendees can airbrush flowers and
personalize fondant; these creations will then be used to build this
year's Cakescape, a multi-tiered, multi-level cake extravaganza.
Show and Sell '18 will include demonstrations on how retailers can create
amazing cakes at the instore level.
26 * MAY 2018 * instore