instore - May 2018 - 24
IDDBA's Show and Sell helps retailers help consumers create memories
by Jonathan Whalley, education coordinator, International Dairy Deli Bakery Association (IDDBA)
enter your stores.
24 * MAY 2018 * instore
The International Dairy Deli Bakery Association (IDDBA) has been an
industry leader in inspiring professionals in the retail food sector for
almost 55 years. In addition to education, training, and research, IDDBA
also focuses on merchandising and marketing concepts for attracting
and driving shopper traffic and sales to instore fresh departments,
specifically bakery, deli, cheese, dairy, and prepared foods. This focus is
on full display at our annual Show and Sell, an innovative and interactive marketplace of ideas and concepts located on the trade show floor
of IDDBA's annual conference, held this year June 10-12 in New Orleans.
Trends and merchandising ideas are represented through displays and
designs that attendees can replicate in their own stores.
o remain competitive and relevant in today's challenging food
landscape, food retailers must position their stores not just as
places where consumers mundanely shop for themselves and
their families, but as destinations where they can expand their knowledge of food and cooking, become acquainted with new tastes and
flavors, sample products, participate in store programs like cooking
classes and pairings, and select from a wide variety of personalized
meal choices. Above all, shoppers are seeking an experience when
they enter your stores. And this experience can help stores stand out
from the competition as new food channels continue to enter the retail