instore - March 2018 - 22

cover story

The original Bi-Rite, in San
Francisco's Mission district, has
been in operation since 1940.

The elder Mogannams sold
Bi-Rite in 1989, which was fine
with Sam. He wanted to become
a chef, and he did, training in
Switzerland, traveling the world
and eventually opening his own
restaurant in San Francisco.
And then, unexpectedly, opportunity knocked again on 18th Street.
Mogannam jokes that he had
some help in the "thought process" that went into his decision, in
1997, to buy back Bi-Rite with his brother, Raphael. "It was a 'my father
pounding some sense into my head' thought process," he says.
For one, the Mission district was "coming around" in the late '90s,
Mogannam says. Cool restaurants were moving in. A new scene was
developing. People walking through Dolores Park were a lot less likely to
witness drug deals (or to be mugged). On top of that, Mogannam knew
that he was about to lose the lease on his restaurant in San Francisco's
financial district.
"The timing was great," he says. "But I told my dad, 'I gotta cook.' I
wanted to do what I did at the Pasta Shop [a food hall in Oakland, now
known as Market Hall Foods]. Some retail, some foodservice. I worked
in deli, prepared foods, cheese. I'd work in the kitchen, then go down to
the selling floor."
Mogannam first got a glimpse of the possibilities of blending foodservice and retail when he went to New York City as a young man and
checked out specialty grocers like Balducci's. "I thought, 'Grocery stores
can be so cool!'"
He wanted his version of Bi-Rite to be cool. And cool, by his definition,
meant his personal take on retail-and-foodservice, where "good food"
meant not just "tastes good" but also "good for you, good for the people who
produce it and good for the environment in which it's grown or raised."

Prepared foods, deli and bakery,
front and center

22 * MARCH 2018 * instore

BI-RITE

When the next generation of Mogannams took over Bi-Rite, it wasn't
hard to tell that the new store was run by a chef -Sam built a kitchen



Table of Contents for the Digital Edition of instore - March 2018

instore - March 2018
Need to Know - Dabates and definitions
Spotlight - By the numbers
Merchandising - Branded baked goods
Specialty Insights - Organic deli products
Cover Story - Bi-Rite Market's Sam Mogannam
Commissary Insider
Insight Insider - Bi-Rite commissary
Equipment - Pizza Production
Food Safety - Allergen detection
Packaging - Grab 'n Go grabs market share
R&D - Investing in the Silicon Valley of food
Equipment & Packaging - Latest innovation: Frying technology
instore - March 2018 - instore - March 2018
instore - March 2018 - instore - March 2018
instore - March 2018 - 2
instore - March 2018 - 3
instore - March 2018 - 4
instore - March 2018 - 5
instore - March 2018 - 6
instore - March 2018 - 7
instore - March 2018 - Need to Know - Dabates and definitions
instore - March 2018 - 9
instore - March 2018 - Spotlight - By the numbers
instore - March 2018 - 11
instore - March 2018 - Merchandising - Branded baked goods
instore - March 2018 - 13
instore - March 2018 - 14
instore - March 2018 - 15
instore - March 2018 - Specialty Insights - Organic deli products
instore - March 2018 - 17
instore - March 2018 - 18
instore - March 2018 - 19
instore - March 2018 - Cover Story - Bi-Rite Market's Sam Mogannam
instore - March 2018 - 21
instore - March 2018 - 22
instore - March 2018 - 23
instore - March 2018 - 24
instore - March 2018 - 25
instore - March 2018 - 26
instore - March 2018 - 27
instore - March 2018 - 28
instore - March 2018 - 29
instore - March 2018 - 30
instore - March 2018 - 31
instore - March 2018 - 32
instore - March 2018 - Insight Insider - Bi-Rite commissary
instore - March 2018 - 34
instore - March 2018 - 35
instore - March 2018 - 36
instore - March 2018 - 37
instore - March 2018 - Equipment - Pizza Production
instore - March 2018 - 39
instore - March 2018 - 40
instore - March 2018 - 41
instore - March 2018 - Food Safety - Allergen detection
instore - March 2018 - 43
instore - March 2018 - 44
instore - March 2018 - 45
instore - March 2018 - Packaging - Grab 'n Go grabs market share
instore - March 2018 - 47
instore - March 2018 - 48
instore - March 2018 - 49
instore - March 2018 - R&D - Investing in the Silicon Valley of food
instore - March 2018 - 51
instore - March 2018 - Equipment & Packaging - Latest innovation: Frying technology
instore - March 2018 - 53
instore - March 2018 - 54
instore - March 2018 - 55
instore - March 2018 - 56
instore - March 2018 - 57
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instore - March 2018 - 60
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