instore - March 2018 - 10

spotlight

Deli soups

BY THE NUMBERS

Percentage of deli department
sales from soups BY REGION

1.3%
2.3%

1.6%

Deli soup sales, buoyed by strong action in
the Central region, were up 6 percent across
national sales over the last 52 weeks.

.9%

The Central region saw a 20 percent increase
in average weekly soup sales per store,
jumping from $358 per week to $428. Other
regions saw moderate increases - 8 percent
for the South and 6 percent for the East -
while the West saw a 1 percent decrease.
Despite the West's slight dip in weekly sales
per store, it was once again the biggest soup
seller, averaging $630 of weekly sales per
store. Southern stores, meanwhile, sold just
$217 of soup per week.
Average soup contribution to deli department
sales did not change much from the previous
52 weeks, hovering around 1.5 percent across
the U.S. and in the Central and East regions,
with the West dropping slightly.
Vegetable broth soups were the biggest
contributors to soup sales. The sub-category
accounted for 39.3 percent of sales while the
non-specific soups sub-category contributed
25.9 percent.

This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.

$428
$491
$217
$630

Central
East
South
West
Total US average of deli
soup sales per store BY WEEK

$600
$500
$400
$300
$200

For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com

10 * MARCH 2018 * instore

JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC

┬ęSOMEGIRL - STOCK.ADOBE.COM

As in previous years, soup sales dipped in the
warmer summer months before rebounding in
early fall and spiking in December and January.

Weekly deli soup
sales per store BY REGION



Table of Contents for the Digital Edition of instore - March 2018

instore - March 2018
Need to Know - Dabates and definitions
Spotlight - By the numbers
Merchandising - Branded baked goods
Specialty Insights - Organic deli products
Cover Story - Bi-Rite Market's Sam Mogannam
Commissary Insider
Insight Insider - Bi-Rite commissary
Equipment - Pizza Production
Food Safety - Allergen detection
Packaging - Grab 'n Go grabs market share
R&D - Investing in the Silicon Valley of food
Equipment & Packaging - Latest innovation: Frying technology
instore - March 2018 - instore - March 2018
instore - March 2018 - instore - March 2018
instore - March 2018 - 2
instore - March 2018 - 3
instore - March 2018 - 4
instore - March 2018 - 5
instore - March 2018 - 6
instore - March 2018 - 7
instore - March 2018 - Need to Know - Dabates and definitions
instore - March 2018 - 9
instore - March 2018 - Spotlight - By the numbers
instore - March 2018 - 11
instore - March 2018 - Merchandising - Branded baked goods
instore - March 2018 - 13
instore - March 2018 - 14
instore - March 2018 - 15
instore - March 2018 - Specialty Insights - Organic deli products
instore - March 2018 - 17
instore - March 2018 - 18
instore - March 2018 - 19
instore - March 2018 - Cover Story - Bi-Rite Market's Sam Mogannam
instore - March 2018 - 21
instore - March 2018 - 22
instore - March 2018 - 23
instore - March 2018 - 24
instore - March 2018 - 25
instore - March 2018 - 26
instore - March 2018 - 27
instore - March 2018 - 28
instore - March 2018 - 29
instore - March 2018 - 30
instore - March 2018 - 31
instore - March 2018 - 32
instore - March 2018 - Insight Insider - Bi-Rite commissary
instore - March 2018 - 34
instore - March 2018 - 35
instore - March 2018 - 36
instore - March 2018 - 37
instore - March 2018 - Equipment - Pizza Production
instore - March 2018 - 39
instore - March 2018 - 40
instore - March 2018 - 41
instore - March 2018 - Food Safety - Allergen detection
instore - March 2018 - 43
instore - March 2018 - 44
instore - March 2018 - 45
instore - March 2018 - Packaging - Grab 'n Go grabs market share
instore - March 2018 - 47
instore - March 2018 - 48
instore - March 2018 - 49
instore - March 2018 - R&D - Investing in the Silicon Valley of food
instore - March 2018 - 51
instore - March 2018 - Equipment & Packaging - Latest innovation: Frying technology
instore - March 2018 - 53
instore - March 2018 - 54
instore - March 2018 - 55
instore - March 2018 - 56
instore - March 2018 - 57
instore - March 2018 - 58
instore - March 2018 - 59
instore - March 2018 - 60
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